:root{--accent:#d45130}.growth-study .read-on{border-color:#eedbd4}.growth-study ::selection{background:#f7d8cc}.growth-study .intro-deck{max-width:350px}.growth-study .chapter-copy>p:not(.eyebrow){font-size:16px}.growth-study .project-facts>div{grid-template-columns:62px 1fr}.growth-study .project-facts{margin:25px 0}.hero-impact{display:flex;align-items:center;gap:15px;border-top:1px solid var(--line);padding-top:17px;margin-top:24px}.hero-impact>strong{font:400 56px/.85 var(--serif);letter-spacing:-.055em;color:var(--accent)}.hero-impact p{margin:0;font-size:11px;line-height:1.7}.hero-impact p span{color:var(--muted)}.growth-study .read-on{margin-top:24px}.growth-study .chapter-media{background:#f3f4f7;border-color:#e7e9ee;border-radius:8px}.growth-study .chapter-media figcaption{font-size:10px}.growth-study .media-label{min-height:52px;padding:20px 23px 0;letter-spacing:.08em}.screen-surround{flex:1;min-height:0;display:flex;padding:24px 28px 20px}.screen-scroll{width:100%;height:100%;min-height:0;overflow:auto;border-radius:6px;border:1px solid #dfe3e9;background:white;box-shadow:0 18px 36px -21px #1d29413d;scrollbar-width:thin;scrollbar-color:#c5cbd6 transparent}.screen-scroll .screen-button,.mobile-screen-scroll .screen-button{display:block;height:auto;width:100%;border-radius:0}.screen-scroll .screen-button img,.mobile-screen-scroll img{max-height:none;width:100%;height:auto;max-width:none;border-radius:0;box-shadow:none!important}.cover-thesis{padding:0 28px 22px;display:flex;justify-content:space-between;gap:10px;font:italic 20px var(--serif);color:#6d7381}.cover-thesis span:last-child{color:#9a6a58}.view-controls{display:flex;gap:2px;padding:3px;border:1px solid #d9dde6;background:#ffffff80;border-radius:30px;letter-spacing:0;flex-shrink:0}.view-controls button{background:none;border:0;border-radius:30px;padding:5px 11px;font-size:11px;line-height:1.4;color:#727987}.view-controls button[aria-pressed=true]{background:white;color:var(--accent);box-shadow:0 1px 4px #1d294115}.evidence-view{display:flex;flex-direction:column;flex:1;min-height:0;animation:view-in .3s ease-out}.evidence-view>.image-space{padding:22px 25px 15px}.view-summary{font:italic 19px/1.3 var(--serif);color:#727786;margin:0;padding:0 25px 22px;text-align:center}.screen-observation{display:flex;align-items:center;justify-content:center;gap:13px;margin:0 24px 20px}.screen-observation>span{font:400 37px var(--serif);letter-spacing:-.05em;color:var(--accent)}.screen-observation p{font-size:12px;margin:0;color:#6d7381}.data-kicker{font:italic 24px/1.2 var(--serif);letter-spacing:-.02em;margin:0 0 22px}.growth-study .baseline-media{background:#f7f1ef}.baseline-content{flex:1;min-height:0;padding:32px 42px;display:flex;flex-direction:column;justify-content:center}.baseline-reach>strong{font:400 clamp(80px,9vw,145px)/.9 var(--serif);letter-spacing:-.075em}.baseline-reach>strong span{font-size:.65em}.baseline-reach>p{margin:8px 0 0;color:#7b706b;font-size:12px}.baseline-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;border-top:1px solid #e0d5d0;border-bottom:1px solid #e0d5d0;margin-top:27px;padding:22px 0}.baseline-grid strong{font:400 48px/.9 var(--serif);letter-spacing:-.055em}.baseline-grid strong span{font-size:.6em}.baseline-grid p{font-size:11px;color:#7b706b;margin:9px 0 0}.data-insight{font-size:13px;margin:24px 0 0;color:#7d6b60}.data-insight em{font:italic 23px/1.4 var(--serif);color:var(--accent)}.funnel-view{padding:32px 38px;justify-content:center}.funnel-step{margin-bottom:22px}.funnel-step>div:first-child{display:flex;justify-content:space-between;align-items:center;gap:15px}.funnel-step span{font-size:12px;color:#697184}.funnel-step strong{font:400 37px var(--serif);letter-spacing:-.045em}.funnel-bar{height:7px;background:#e1e5ee;position:relative;margin-top:9px;overflow:hidden}.funnel-bar:after{content:'';display:block;height:100%;width:var(--bar-width);min-width:1px;background:var(--accent);transform-origin:left}.is-active .funnel-bar:after{animation:bar-in .9s cubic-bezier(.2,.7,.2,1) both}.funnel-step p{margin:7px 0 0;font-size:11px;color:var(--muted)}.funnel-footnote{font-size:10px;color:#7d8492;margin:3px 0 0}.mobile-screens{display:flex;align-items:stretch;justify-content:center;gap:35px;flex:1;min-height:0;padding:25px 40px}.mobile-screen-scroll{width:40%;max-width:220px;height:100%;overflow:auto;border:1px solid #dfe3e9;background:white;border-radius:11px;box-shadow:0 15px 30px -20px #17294644;scrollbar-width:thin;scrollbar-color:#d4d9e3 transparent}.growth-study .results-media{background:#192323;color:#f4f5f1;border-color:#192323}.results-media .media-label{color:#a3b6ae}.results-media:before{opacity:.2}.results-media figcaption{border-color:#ffffff18;color:#9dafaa}.results-content{flex:1;min-height:0;padding:30px 35px;display:flex;flex-direction:column;justify-content:center}.result-heading{display:flex;justify-content:space-between;align-items:center;font-size:11px;letter-spacing:.1em;margin:0 0 24px;gap:12px}.result-status{font-size:9px;letter-spacing:.07em;color:#b4d8ad}.result-numbers{display:grid;grid-template-columns:1fr 1.25fr;gap:25px}.result-numbers strong{font:400 clamp(56px,6.2vw,94px)/.9 var(--serif);letter-spacing:-.065em;white-space:nowrap}.result-numbers strong span{font-size:.67em}.result-numbers small{font-size:.47em;letter-spacing:-.04em}.result-numbers p{font-size:11px;line-height:1.7;color:#a4b5ae;margin:12px 0 0}.result-proof{font-size:10px;color:#b4d8ad;border-top:1px solid #ffffff19;padding-top:14px;margin:22px 0 0}.result-investor{border-top:1px solid #ffffff29;margin-top:27px;padding-top:24px}.rollback{color:#e9b39e}.result-investor .result-heading{margin-bottom:16px}.investor-result-line{display:grid;grid-template-columns:1fr 1.25fr;gap:25px;align-items:center}.investor-result-line strong{font:400 57px/.85 var(--serif);letter-spacing:-.055em;color:#e6c3ae}.investor-result-line strong span{font-size:.65em}.investor-result-line>div p{font-size:10px;color:#a4b5ae;margin:9px 0 0;line-height:1.6}.investor-result-line>p{font:italic 21px/1.4 var(--serif);color:#dbe5dd;margin:0}.investor-result-line>p em{color:#e9b39e}.is-active .result-numbers>div{animation:metric-in .65s ease-out both}.is-active .result-numbers>div:last-child{animation-delay:.13s}.is-active .result-investor{animation:metric-in .7s .25s ease-out both}.growth-study .next-media{background:#f2f4f1}.next-content{flex:1;min-height:0;padding:28px 35px;display:flex;flex-direction:column;justify-content:center}.opportunity-list{margin:0;padding:0;list-style:none}.opportunity-list li{display:flex;align-items:center;gap:17px;border-top:1px solid #dce2da;padding:16px 0}.opportunity-list li>span{font-size:10px;color:#8b958d}.opportunity-list h3{font:400 30px/1 var(--serif);letter-spacing:-.03em;margin:0 0 5px}.opportunity-list p{font-size:11px;color:#7a857d;margin:0}.opportunity-list em{font-size:9px;color:#637b65;font-style:normal;margin-left:auto;text-align:right}.next-hypothesis{border-top:1px solid #dce2da;margin-top:3px;padding-top:15px}.next-hypothesis>span{font-size:9px;letter-spacing:.12em;color:#6a806c}.next-hypothesis p{font:italic 24px/1.25 var(--serif);letter-spacing:-.02em;margin:8px 0 0;max-width:430px}
@keyframes view-in{from{opacity:0;translate:0 5px}to{opacity:1;translate:0 0}}@keyframes bar-in{from{transform:scaleX(0)}to{transform:scaleX(1)}}@keyframes metric-in{from{opacity:0;translate:0 8px}to{opacity:1;translate:0 0}}
@media(min-width:961px){.growth-study h1{font-size:clamp(43px,4vw,67px)}.growth-study .chapter-copy{width:100%}.growth-study .introduction{min-height:calc(100svh - 82px);padding-bottom:50px}.growth-study .visual-stage{min-height:440px}.growth-study .closing{min-height:110svh}}
@media(min-width:961px) and (max-height:760px){.growth-study .visual-stage{height:calc(100svh - 181px);min-height:380px}.growth-study .screen-surround{padding:19px 24px 15px}.growth-study .media-label{min-height:43px;padding-top:16px}.growth-study .cover-thesis{font-size:18px;padding-bottom:16px}.growth-study .results-content{padding:22px 30px}.growth-study .result-heading{margin-bottom:17px}.growth-study .result-investor{margin-top:20px;padding-top:18px}.growth-study .result-numbers strong{font-size:clamp(54px,5.8vw,82px)}.growth-study .next-content{padding:22px 30px}.growth-study .opportunity-list li{padding:13px 0}.growth-study .data-kicker{font-size:22px;margin-bottom:18px}.growth-study .baseline-content{padding:23px 35px}.growth-study .baseline-grid{margin-top:22px;padding:18px 0}.growth-study .baseline-reach strong{font-size:110px}}
@media(max-width:1150px){.cover-thesis{font-size:17px}.growth-study .study{gap:35px}.view-controls button{padding:5px 9px}.opportunity-list em{display:none}}
@media(max-width:960px){.growth-study h1{font-size:clamp(58px,8.5vw,86px)}.growth-study .chapter-media{height:560px}.growth-study .growth-cover{height:610px}.growth-study .results-media{height:550px}.growth-study .next-media{height:620px}.hero-impact,.growth-study .read-on{max-width:440px}.growth-study .opening-thesis{max-width:510px}.result-numbers strong{font-size:82px}}
@media(max-width:560px){.growth-study h1{font-size:clamp(45px,12.2vw,68px)}.growth-study .chapter-media{height:410px}.growth-study .growth-cover{height:470px}.growth-study .media-label{padding:15px 15px 0;font-size:8px;gap:8px;min-height:44px}.growth-study .screen-surround{padding:20px 16px 15px}.growth-study .cover-thesis{display:block;padding:0 16px 17px;font-size:18px}.cover-thesis span{display:block}.cover-thesis span+span{margin-top:4px}.growth-study .chapter-media figcaption{font-size:9px;padding:13px 15px}.view-controls button{font-size:10px;padding:5px 9px}.view-summary{font-size:18px;padding:0 16px 17px}.evidence-view>.image-space{padding:20px 13px 15px}.baseline-content{padding:23px}.data-kicker{font-size:21px;margin-bottom:17px}.baseline-reach>strong{font-size:90px}.baseline-grid{gap:12px;margin-top:22px;padding:20px 0}.baseline-grid strong{font-size:36px}.baseline-grid p{font-size:9px}.data-insight{font-size:11px;margin-top:17px}.data-insight em{font-size:21px}.growth-study .baseline-media{height:470px}.funnel-view{padding:25px 22px}.funnel-step strong{font-size:33px}.funnel-step span{font-size:10px}.funnel-step{margin-bottom:15px}.funnel-footnote{font-size:9px}.screen-observation>span{font-size:31px}.screen-observation p{font-size:10px}.growth-study .results-media{height:570px}.results-content{padding:25px 23px}.result-numbers{gap:18px;grid-template-columns:1fr 1.15fr}.result-numbers strong{font-size:55px}.result-numbers p{font-size:10px}.result-proof{font-size:9px;line-height:1.6}.result-heading{font-size:10px}.result-status{font-size:8px}.investor-result-line{grid-template-columns:1fr 1.15fr;gap:18px}.investor-result-line strong{font-size:48px}.investor-result-line>p{font-size:18px}.results-media figcaption{flex-wrap:wrap;gap:4px}.mobile-screens{padding:20px 22px;gap:22px}.mobile-screen-scroll{width:46%}.growth-study .segments-media{height:490px}.growth-study .next-media{height:570px}.next-content{padding:25px 22px}.opportunity-list h3{font-size:28px}.opportunity-list li{gap:14px;padding:16px 0}.next-hypothesis p{font-size:23px}.growth-study .eyebrow{font-size:10px}.growth-study .intro-deck{font-size:20px!important}}
@media(prefers-reduced-motion:reduce){.growth-study *,.growth-study *:before,.growth-study *:after{animation:none!important;transition:none!important}}
.mobile-screens .mobile-screen-scroll:only-child{width:60%;max-width:240px}